A new direction:
A pool installation company that also specializes in masonry needed a custom, elevated name and branding. Brand Force 5 delivered a list of names and with the client agreed that the name Water and Stone would take their business to the next level.
The Inspiration:
The Water and Stone logo anchors the brand across all touchpoints—from business cards and door hangers to work trucks and the website—ensuring a cohesive and instantly recognizable presence. The sleek, bold design helps position Water and Stone as a leader in their field.
An illustration of a woman floating in a pool tube adds a playful yet sophisticated touch, serving as a unifying element across the brand. From business cards and door hangers to t-shirts and hoodies, this whimsical yet elegant visual reinforces Water and Stone’s relaxed yet professional vibe, inviting customers to envision a lifestyle of luxury and tranquility.
The use of a rich black background, combined with the vibrant 'pool blue,' further enhances the brand’s premium feel. This striking contrast exudes sophistication and elevates the brand’s appeal, solidifying its image as polished and aspirational. Together, these elements create an emotional connection, offering a glimpse into the effortless elegance and quality that Water and Stone represents.
The vehicle wraps extend the Water and Stone brand into the real world, turning work trucks into mobile billboards that demand attention. Strategically designed to balance aesthetics with legibility, they ensure the brand stands out both on busy streets and at job sites, reinforcing Water and Stone’s reputation as a luxury brand that delivers elegance and quality on every job..
Our Thanks:
We are deeply grateful for the opportunity to share how Brand Force 5 turns design challenges into meaningful opportunities. It’s our passion to bring brands to life in ways that inspire and connect. If this project resonated with you, reach out to our Chief Creative Officer, here and let’s create something extraordinary together!