Latest News:

Our First Packaging Project Wins GDUSA

Our very first packaging design project, created for Silvio & Filomena’s Olive Oil, has earned national recognition in the 2026 Graphic Design USA American Package Design Awards. The winning work will be featured in GDUSA’s 63rd Package Design Awards Annual alongside some of the country’s most recognized brands. Read the full announcement.

See the Case Study here.

Silvio & Filomena's Olive Oil shot by Craig Curtis Photography

Brand Force 5 – Branding, Logo Design, and Advertising in New Jersey

Brand Force 5 is an award-winning New Jersey creative agency helping businesses build clear, distinctive brands through strategy, design, and advertising.

Why Brand Force 5?

Branding and logo design are at the heart of what we do, supported by advertising, graphic design, packaging, illustration, and creative strategy. Whatever the project, every idea begins with creativity, purpose, and a clear understanding of what makes a brand unique. Our work is guided by five principles: Focused, Ownable, Relevant, Continuous, and Evocative. Together, they form the F.O.R.C.E. behind every brand we create.

What we’ll do for your business

We’ll help your business by helping you better connect with your customers. Whether it’s creating new imagery, branding or helping you craft your story our goal is to help your business grow and evolve.

See some of our work

Case Studies

Brand Force 5 is a New Jersey branding and design agency led by Michael P. Maloney, an award-winning Creative Director with more than 25 years of experience creating logos, branding, and advertising for local and global clients.

Schedule A call

All consultations are free, give us a call and let’s talk about how we can help your business.

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Testimonials

Brand Force 5, was an absolute pleasure to work with, the creativity combined with professionalism brought our project to life. They kept to the timeline and went above and beyond to make sure we were happy.

— Kerry Mowlam
"Michael, at Brand Force 5, created an amazing tribute image to honor a colleague. He was detailed in his communication and work, and the finished piece is spectacular."

— Amy Zavadil
"For years I struggled with how to position "Coach Cane" as the man behind the City Coach curtain. BrandForce 5 provided guidance in both the art, as well as the branding strategy, so that I didn't undermine the existing company, but still elevated my profile. Every time I thought I came up with a clever idea or asked a question, Michael was a step ahead of me. I felt involved and respected the whole way, and knew that Michael understood what I was trying to do, and how to execute it. "

— Jonathan Cane
"Working with Michael and the team at Brandforce5 was a smooth and positive experience. I had a very specific vision for my logo and branding but did not have the artistic or creative capability to make it a reality, and Michael listened, gave constructive (and valuable) advice, and came up with a brand profile and logo that was truly unique. It captured everything I hoped for. I can't tell you how many compliments I've received on the logo! Highly recommended!"

— Dr. Krupa Playforth,
Warm Heart Pediatrics
"I needed help designing a logo and I knew exactly who I had to have design it--Michael at Brand Force 5! I had seen all the other awesome work he'd been doing and I knew I could trust to him knock this logo out of the park. And of course he did! He made the whole process fun and engaging, and he was truly invested in giving me the very best. I came to him with an idea, and not only did he execute that flawlessly, he also came up with a range of very unique and captivating logos to give me additional options beyond the idea I came to him with."

— Tim Luby
Hiker’s Weather App

See our work in action. Visit our project gallery to explore real examples of branding, logo design, and advertising projects we’ve delivered for clients.