The Assignment:
Develop a name and design a logo for a sculling weekend event in Chattanooga, Tennessee. The event logo needs to be versatile for social media and merchandise, but more importantly, it has to be so cool and engaging that people will want to buy and wear the shirts, ensuring they don't end up forgotten at the bottom of a drawer.
Our Approach:
Drawing inspiration from the intricate and bold design of a sugar skull, we aimed to create a logo that would evoke a sense of energy and celebration for the Scullapalooza event. The goal was to infuse the traditional motif with elements that connect directly to the rowing community, while also paying homage to the event’s location in Chattanooga. At first glance, the design appears to be a classic sugar skull, but upon closer inspection, it reveals a clever composition of rowing imagery and local landmarks.
The Solution:
An award-winning, striking, and playful logo that blends the familiar sugar skull design with rowing-specific elements and a nod to Chattanooga’s famous bridge. A rowing scull takes center stage, with the puddles from the oars forming the eyes and smaller sculls arranged to create the teeth. The skull is adorned with swirls, splashes, inside jokes like the geese and a crab, and the iconic bridge integrated into the top of the skull. This thoughtful and detailed logo captures the event’s spirit while deeply resonating with rowers and locals alike, making Scullapalooza a unique and memorable event identity. Like the best designs, it’s more than just a logo—it’s a symbol of connection, community, and place. Check out the 61st Annual GDUSA American Graphic Design Awards showcase to see this logo featured alongside the most accomplished and impactful design work in the industry.
Our Thanks:
We hope this case study provided insight into how Brand Force 5 approaches design challenges and transforms them into opportunities. If you’re ready to elevate your brand or discuss how we can support your next project, we’d love to connect. Reach out to our Chief Creative Officer, here and let’s create something extraordinary together!
