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Advertising, Branding, and Logo Design in New Jersey

Brand Force 5 is an award-winning New Jersey creative agency helping businesses build clear, distinctive brands through strategy, design, and advertising.

Two people holding awards pose for a photo at an event with a backdrop that reads 'NADCLUB'. The man on the left is wearing a light blue suit, glasses, and a polka dot tie, while the woman on the right is dressed in black and has curly hair. Both are smiling and holding multiple award plaques.

Latest News:

Brand Force 5 wins big at the NJ Ad Club Jersey Award Dinner!

Out of 7 projects entered, 6 rose to the finals, with all 6 winning and bringing home an incredible 3 First Place wins and 3 Second Place wins at New Jersey’s most competitive stage for creativity. Read more HERE.

Services

Why Brand Force 5?

Advertising, graphic design, branding, illustration, and more. Our services are varied, but they all come from a place of creativity and passion. Our mission began with the goal to provide our clients with work that was Focused, Ownable, Relevant, Continuous and Evocative, these 5 principles are what we use to guide and evaluate all of our creative offerings.

What we’ll do for your business

We’ll help your business by helping you better connect with your customers. Whether it’s creating new imagery, branding or helping you craft your story our goal is to help your business grow and evolve.

See some of our work

Past Projects

Brand Force 5 is a New Jersey branding and design agency led by Michael P. Maloney, an award-winning Creative Director with more than 25 years of experience creating logos, branding, and advertising for local and global clients.

Schedule A call

All consultations are free, give us a call and let’s talk about how we can help your business.

Start now

Testimonials

“Brand Force 5, was an absolute pleasure to work with, the creativity combined with professionalism brought our project to life. They kept to the timeline and went above and beyond to make sure we were happy.”
— Kerry Mowlam, owner, KR Mechanical
“Michael, at Brand Force 5, created an amazing tribute image to honor a colleague. He was detailed in his communication and work, and the finished piece is spectacular.”
— Amy Zavadil
“For years I struggled with how to position “Coach Cane” as the man behind the City Coach curtain. BrandForce 5 provided guidance in both the art, as well as the branding strategy, so that I didn’t undermine the existing company, but still elevated my profile. Every time I thought I came up with a clever idea or asked a question, Michael was a step ahead of me. I felt involved and respected the whole way, and knew that Michael understood what I was trying to do, and how to execute it. ”
— Jonathan Cane, owner

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A white paper with a geometric shape, with the logo and text 'DAVEY AWARDS' in the lower left corner.

Silver Davey Awards,
2024

Festival poster with colorful geometric shapes and neon lighting, featuring the text '56th NJAD Club Jersey Awards' with some letters replaced by purple triangles.

First Place Logo Design Award Winner 2024

Circular badge with blue border and white background, featuring the text 'Award of Excellence' and 'The 30th Annual Communicator Awards' surrounding a stylized letter 'C' and 'd' in the center.

Communicator First Place Award for Logo Design
2024

An award plaque with a gray octagonal shape on a dark blue background, featuring the text 'DAVEY AWARDS' along with a geometric gem logo.

Silver Davey Awards,
2023

A circular award seal with a blue outer ring and black inner circle. The outer ring reads 'A Ward of Excellence' repeatedly. The inner circle contains the stylized letters 'C' and '1' and the text 'The 31st Annual Communicator Awards'.

Communicator First Place Award for Logo Design
2025

Seal for the 31st Annual Communicator Awards featuring a black and gray circle with text and a letter 'Q' in the center

5 Communicator Second Place Awards
2025

Text and a stylized graphic design celebrating the 57th NJAD Club Jersey Awards, featuring a large, vertically oriented metallic-looking arrow with purple and black dotted patterns.

3 First Place &
3 Second Place Awards
2025

About Us

Brand Force 5’s Origin

Brand Force 5 is the brainchild of owner and Chief Creative, Michael Maloney. Michael spent most of his career working on Madison Avenue, starting out at a small boutique fashion agency and then working on, and creating campaigns for high profile consumer goods clients. With over twenty five years in the industry he’s created illustrations, logos, award winning magazine ads and television commercials for clients big and small. Focusing solely on small and medium sized business for the past few years he’s been able to share his global experience on the local level.

See examples of our branding and logo design work.